Find the gaps. Pitch the right journalists. Prove the result.
Reptor turns your press release into matched pitches, tracks the gaps your competitors are filling, and reports the only metrics that hold up in 2026 — AI citations and SERP visibility, not inflated media-value spreadsheets.
Three pillars in one platform
Built around the press release pipeline — the workflow most agencies still run on email and spreadsheets.
Press release pipeline
Drop in the release. Reptor reads the angle, finds the journalists most likely to cover it, drafts a personalised pitch for each one, and tracks delivery through to placement. The whole flow lives in one screen — no exporting, no Mailmerge, no spreadsheets.
Journalist database
A self-updating journalist database with predicted email addresses per domain and a confidence score on each. The same person writing for multiple outlets is automatically merged into a single record.
Competitor gap analysis
See exactly where your competitors are landing coverage that your client is missing. Reptor monitors mentions of competitors across news, blogs, AI platforms and social — and surfaces the publications and journalists where the gap is biggest.
PR data is scattered. We pull it into one workflow.
Most agencies still piece together monitoring, journalist research, and competitor analysis from three or four tools — and a lot of spreadsheets. By the time you spot a competitor breaking into a title you also want to be in, the journalist has already moved on. Reptor closes that loop: it sees what your competitors are getting, points out which journalists and titles you are missing, predicts the right contact, and helps you draft a pitch that actually fits their beat.
For every client, Reptor surfaces concrete coverage gaps you can act on this week.
How agencies use Reptor
From press release to placed coverage to client report, in one workflow.
Add the client
Add the brand, key people, products, and 1–5 competitors. Reptor starts scanning SERP, AI, news, social and reviews within minutes.
Read the gap report
See which publications and journalists are covering competitors but not your client. Filter by beat, region, recency, and competitor.
Drop in the press release
Upload or paste the release. Reptor reads the angle, suggests headlines, and matches journalists by relevance and beat.
Send personalised pitches
Each pitch is drafted from the journalist's recent articles and beat. Predicted emails come with a confidence score.
Report on real KPIs
Placed coverage is detected, attributed, and added to the client report — alongside AI citations, SERP inclusion and share-of-voice. PDF export, white-label, ready for the monthly review.
Hard numbers, not inflated media values
Most PR reports lean on AVE — Advertising Value Equivalent — a number every CMO has stopped trusting. Reptor measures what actually moves the brand: how often AI cites your client, what they rank for, and how that compares to competitors.
AI citations
How often your client is cited in answers from ChatGPT, Gemini, Perplexity, Grok, Google AI Mode, Claude and Copilot. Counted, sourced, and tracked weekly per query.
SERP inclusion
Which queries your client ranks for, on which positions, and in which SERP features. Not estimated reach — actual indexed visibility.
Share of voice
Your client vs. competitors across AI platforms, news and social. Measured continuously, reported on the schedule your client wants.
Sentiment per source
Every cited source scored 0–1. Show exactly which placements helped or hurt the brand — not just that there was 'coverage'.
Why agencies switch to Reptor
One platform instead of four
Replace your media-monitoring tool, journalist database, competitor tracker, and outreach spreadsheet with a single workflow.
Built for proactive PR
Most tools are reactive — they tell you what already happened. Reptor surfaces opportunities: who you should be pitching this week.
AI-platform coverage as a first-class metric
Track citations in ChatGPT, Gemini, Perplexity, Grok, Google AI Mode, Claude, and Copilot — the channels traditional PR tools ignore.
White-label for client reporting
Enterprise plans include a white-label dashboard and PDF export so your clients see your brand, not ours.
Talk to us about agency pricing
We work with PR and comms agencies on bespoke plans. Volume discounts apply from 5+ client seats.
Talk to us about agency pricing →